Robert Ritchie, an experienced soccer executive, joins Carolina Core FC as the Director of Soccer Operations. Having numerous years of sales, business development, and football operations experience, Robert is most notably versed with launching franchises across the country from west to east coast.
Robert first began his career with Coca Cola in Nevada before starting his journey in soccer in Reno. He first started out as an Account Executive with Reno 1868 FC during their expansion launch and inaugural seasons before becoming Ticket Sales Manager and then latterly switching over to the technical side as the club’s Director of Football Operations.
The team in Reno, while sharing a stadium with their minor league baseball team partner, had the highest per capita attendance of any team in a U.S. soccer league and reached the playoffs in every year of its existence, while attaining the highest level of operational excellence.
In 2019, Robert was instrumental in making American sports history by signing the 1st and only Cuban athlete to a club in any sport on an immigration visa without the player having to defect from the country of Cuba. This tenure culminated in winning the 2020 USL Championship Regular Season.
Robert was born in Edinburgh, Scotland and graduated from the University of Dundee, Abertay. Robert now lives in the USA with his wife Cierra and two sons, James & Milo.