POSITION SUMMARY
The Senior Director of Partnerships guides the Partnership Sales Team in the acquisition, activation, management, and sustainability of CFC corporate partnerships. These long-term relationships with the local business community, as well as national companies, are essential to the club’s financial success and brand development. Your role requires extensive community/business outreach as well as internal team building and motivation.
ESSENTIAL FUNCTIONS, DUTIES, AND RESPONSIBILITIES:
- Sales Strategy and Planning: Develop and Implement a corporate partnership sales strategy to meet CFC business objectives and revenue targets. Utilize market research to identify potential corporate partners, industries of interest, and emerging sponsorship trends.
- Partnership Acquisition: Prospect and engage with potential corporate partners, brands, and businesses to build a pipeline of opportunities. Lead acquisition negotiations securing mutually beneficial agreements and sponsorship packages, customizing each to partner’s objectives and marketing goals.
- Sponsorship Package Development: Collaborate with Marketing and events teams to create compelling and innovative sponsorship packages, ensuring attractive engagement opportunities for partners while aligning with CFC’s brand image and values.
- Budget Management: Coordinate with Finance Department to set and manage budgets related to corporate partnerships and sponsorship initiatives.
- Relationship Management: Nurture and maintain relationships with existing partners to ensure satisfaction and maximize renewals. Communicate regularly with partners to understand evolving needs and meet new objectives.
- Activation and Integration: Work with Marketing team to integrate sponsors into varied touchpoints including match day experiences, digital platforms, social media, and community outreach initiatives. Monitor continually to ensure partners receive agreed-upon benefits.
- Performance Tracking and Reporting: Help develop Key Performance Indicators (KPI) to measure success of partnerships and sales efforts. Provide regular information to senior management on partnership revenue, performance against targets, and opportunities for growth.
- Industry Awareness and Networking: Keep up-to-date on industry trends, best practices, and emerging technologies in sports sponsorship and partnership sales. Represent CFC at industry events, conferences, and networking opportunities as requested.
- Team Leadership: Lead, mentor, and motivate the Partnership Team to achieve individual and collective goals. Develop team members through coaching, training, and performance evaluations.
- Legal and Compliance: Ensure all corporate partnership agreements and contracts are in compliance with relevant laws, regulations, and ethical standards.
- Event Management: Ideate, organize, coordinate, and execute periodic high-quality partnership events to foster strong relationships with current partners and the local business community.
- Perform additional duties and assist with special projects as needed.
QUALIFICATIONS/REQUIREMENTS:
- Bachelor's degree preferred.
- 5-6 years of successful experience in sales/partnerships fields.
- Progressive roles in strategic and team leadership.
- Demonstrated ability to implement a winning partnerships’ strategy.
- Strong organizational and planning skills; able to manage and prioritize multiple duties, time commitments, and projects.
- Proficient at event management and coordination.
- Excellent oral and written communication skills in external outreach and internal interactions.
- Coaching, mentoring, and performance management leadership skills.
- Competitive nature and a contagious, positive attitude.
- Willingness to be present and work at events on nights and weekends.
- Experience with Google Suite.
- Exceptional work ethic, strong desire to succeed, professionalism, and a passion for the sports industry.
Interested candidates are to email resumes/CV to Rhonda@chattanoogafc.com.