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Chattanooga FC and adidas announce long-term partnership


CHATTANOOGA, Tenn. — Dec. 12, 2023 — Ahead of a monumental 2024 season competing in MLS NEXT Pro, Chattanooga Football Club (CFC) today announced it will be partnering with adidas in a multi-year deal beginning on January 1, 2024.

The long-term partnership includes robust merchandise support, full jersey, training and equipment provider for the men’s first team, women’s first team and for the CFC Academy.

The club is delighted to return to its roots with adidas, the original kit, training and equipment supplier for its inaugural 2009 season through 2012, ahead of such a pivotal campaign.

Chattanooga Football Club CEO Alton Byrd, said:

“Following our announcement that the club will be joining MLS NEXT Pro starting in the 2024 season, we’re very proud and excited to partner with adidas in this journey. adidas sets the standard for global soccer and is the official supplier of the game’s top teams and competitions, so we see them as the ideal partner as we raise all levels of the club both on and off the pitch. We’re confident that our men’s and women’s first teams, academy and our fans will all be proud of what the future holds with our partnership with adidas.”

adidas North America VP, Sports Marketing Chris McGuire, said:

“We are incredibly excited to announce a new partnership with Chattanooga FC. This strategic alliance brings together our shared commitment to the game through boundary-pushing dedication in equipping only the best product for the athlete.

“As the official supplier of Chattanooga FC, innovation, purpose, and creativity intersect at the heart of everything we do as a brand and this partnership is an extension of our belief that through sport, we have the power to change lives. We’re proud to see Chattanooga in three stripes. From now, until the 2026 World Cup—and beyond.”

Chattanooga FC fans can look forward to more exciting announcements in early 2024, including the club’s first-ever MLS NEXT Pro kit release and a new, full-range of merchandise online and in-store.

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Chattanooga Football Club was founded in 2009. The CFC Men's team will compete in MLS NEXT Pro starting in 2024. CFC Women is a summer amateur team that competes in the Women's Premier Soccer League (WPSL). Chattanooga Football Club became the first soccer club to offer true ownership to the fans in 2019 with 3,200+ investors from Chattanooga, all 50 states, and 31 countries. CFC plays all home games at Finley Stadium in Chattanooga.

adidas is the global leader in soccer. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Vivianne Miedema, Lindsey Horan, Trinity Rodman, Ashley Sanchez, Wendie Renard, Leo Messi, Pedri, Julian Alvarez, Mohamed Salah, Paulo Dybala, Alessia Russo, Gabriel Jesus, Joao Felix, Serge Gnabry, Jude Bellingham, and Karim Benzema.