CHATTANOOGA, Tenn. (March 5, 2026) – Chattanooga Football Club (CFC) and Food City are excited to announce a new multi-year partnership that sees Food City become the official naming rights partner for the Grass Hill at Finley Stadium.
The Food City Grass Hill has been a staple, family-friendly spectator spot at Chattanooga FC matches since its founding. In 2024, the club established the section as a low-cost ticketed area for fans.
The Food City Grass Hill is located on the east side of Finley Stadium alongside Chestnut Street.
"We have had a strong and longstanding relationship with Food City," said Chad Emerson, Chattanooga FC Chief Business Officer. "Chattanooga FC is thrilled to add another meaningful layer to the partnership with the announcement of the Food City Grass Hill. Food City is a family-focused brand that aligns with many of our values as a club. Following the success of our home opener this past weekend, we are excited to continue to see families and friends enjoy the Food City Grass Hill area during matches for many years to come."
“Food City is proud to expand our long-time partnership with Chattanooga Football Club to include the sponsorship of the Grass Hill at Finley Stadium," said Misty Deskins, Food City Senior Director of Marketing. "This time-honored tradition provides affordable fun-filled entertainment for the entire family."
About Chattanooga Football Club
Chattanooga Football Club was founded in 2009. The CFC Men's team is fully professional and competes in MLS NEXT Pro, while the CFC Women's team competes in the Women's Premier Soccer League (WPSL), the largest women’s soccer league in the country. Chattanooga Football Club became the first soccer club to offer true ownership to the fans in 2019 with 3,200+ investors from Chattanooga, all 50 states, and 31 countries. CFC plays all of its home games at Finley Stadium in Chattanooga.
The club serves the community as a technical soccer leader as well and runs and operates pathways from U4 to professional through its own youth club, MLS NEXT professional pathway and partnering with local recreational clubs.
About Food City
Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 164 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.
